The launch of the Lululemon footwear will be staggered in the calendar, until culminating, in the autumn months, of the latest models.
(10-3-2022). Yoga and fitness brand Lululemon has announced its plan to launch a new footwear division. There is a first phase, with the presentation on March 22 of a collection for women, and a second, in 2023, with footwear for men.
Lululemon, a Canadian yoga and fitness brand, has announced the launch of its footwear division, which will be operational from March 22.
Lululemon CEO Calvin McDonald said, “Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance. It is an exciting time for our brand. We are entering the footwear category the same way we built our apparel business, with products designed to solve unmet needs, and targeting women first,” he added.
The launch of the new shoe division will be staggered in the calendar. For example, the first of the models to be launched will be the Blissfeel, which is a running shoe that will be distributed in 10 different colors. Then comes the Chargefeel, which is a training shoe for the gym and for short runs. Next, Restfeel, an elevated sandal to wear after training.
Finally, launching in the fall months is Strongfeel, which is a training shoe designed for multi-directional movement, featuring a supportive, low-profile midsole with a multi-directional outsole.
Lululemon has confirmed that its first men’s footwear collection will arrive in 2023, along with future special editions and seasonal collections.