Xponential Fitness creates a universal pass to train in any of its 10 brands


(11-3-2022). Xponential Fitness launches X Pass, a new fee that will allow its users to book classes in boutique centers of all its brands and located in the first phase in the United States.

Xponential Fitness has decided to leverage its extensive portfolio of boutique fitness center brands. It has launched X Pass, a type of universal subscription with which it will allow subscribers to its clubs to book classes at any gym belonging to its portfolio of 10 brands, located within the United States, amounting to 2,000 clubs.

Users who opt for this modality will be able to search for boutique studios near them, or search for studios in any city during their travels and view studios in that location. Access can be reserved up to one hour before classes start.

Prices range from $19 for one class per month during off-peak hours to $249 per month for 10 classes during peak hours or 20 classes during off-peak hours. In addition, it offers other benefits such as the possibility of buying points online that can be spent on classes that you book online or through an application.

The total number of points required to book a class varies based on factors such as geographic location, class type, instructor, time of day, space availability, and class popularity, indicating that Xponential would be looking to implement a way to increase their prices.

More than 2,100 gyms in the world

Founded in 2017, Xponential Fitness has built a significant portfolio of brands comprised of Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, Stride, Rumble, and Body Fit Training, which it acquired in October 2021. In total, It has more than 2,100 clubs spread throughout different parts of the world, with the majority (2,000) located in the North American market. It is estimated that it has a portfolio of more than 405,000 subscribers.

In Spain, at the moment it only has a presence through the Club Pilates brand, which landed on the Spanish market last September through a master franchise. The brand has just opened its second club in Barcelona and the first in Valencia. For September it is preparing the opening of three more studios in Sant Cugat del Vallès, Pozuelo de Alarcón and Madrid, as CMDsport reported.

45% more income

The launch of X Pass comes as the company claims to have recovered strongly from the effects of the lockdowns, announcing a 78% increase in its Q4 2021 revenue, compared to 2020 figures.

Performance in the last three months of 2021 helped the company increase its full-year 2021 revenue by a total of 45% in 2020, to $155 million.

Xponential sold 846 franchise licenses and opened 282 new studios in 2021.

CEO Anthony Geisler expects the recovery to continue into 2022, predicting between 500 and 520 new studios will open, an 81% increase in 2021. He also expects revenue to grow by a third in 2022.

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