What Is the Importance Of SEO Gold Coast?


SEO is becoming important as more and more people use mobiles for searching websites that sell. Nowadays 57% of the searches are performed from Smartphones and Tablets. Search Engine Optimization is a  very important digital marketing tool, it is made up of a number of different elements, and when you know how these elements work you will get to know the importance of SEO Gold Coast.

Understanding The Importance Of SEO For Businesses

Visibility And Rankings

Visibility is one of the most important functions of SEO. It means making it easy for prospects to find you when they are searching for something you are offering. Visibility is related directly to ranking. The higher you rank on a SERP search engine results page, the more likely prospects see you and click through your website. Your SEO efforts will be more effective if you have a higher ranking and better visibility, which is important when you consider that a quarter of the web users never click past the first SERP.

Web Traffic

Increased web traffic is also a main goal of SEO and if you increase your visibility and ranking then you increase traffic. Almost 33% of clicks go to the first ranking page and the first 5 listings will get nearly 75% of the clicks. If you need more prospects to search your website through a search engine then you require SEO practices that may help you rank among the top 5 positions and will make you number one.


The authority concept is new in SEO but it is becoming more important to search engines because it is becoming more important to web users. Authority means that your website is trustworthy, relevant, high quality and has something to provide. If your website has more authority then you will get higher ranking and more people will trust your brand.

A Better Visitor Experience

One more reason why SEO is critical is that all the time you put into providing great content and optimizing your site with on-page SEO improves the usability of the site and creates a seamless and positive customer experience. For example, when you make efforts to make your site responsive, it is made usable for all mobile visitors and people who visit from a laptop or desktop. Similarly, by increasing the load speed of your page, you will reduce your bounce rate and encourage visitors to spend longer on your site. Almost 50% of customers expect a page to load within 2 seconds and if the load time is longer then the bounce rate will be higher and the conversion will be lower.

Also see,

Top 10 tips to reduce your bounce rate or blog load time


Finally, another reason why SEO is important is that it helps you achieve most of your goals in business. It helps you build better relationships with the audience, increase your authority, drive more people to your site, improve the customer experience, and increase conversions, which means you will have more sales, more growth for the business and more loyal customers.


A final note that is to be mentioned is that SEO is important because search engines are not perfect and if you don’t make efforts to counter the failings, then your website will have to pay the price. For example, if a site lacks proper link structure, then search engines may not crawl and index the site and this will lower the ranking. Coding errors may block the search engines completely, which makes it impossible for your site to rank, no matter how much time you provide to other SEO efforts.

Understanding The Dynamics Of Mobile SEO And What It Has In Store For The Future

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