Under Armor opens its first own store in Spain



The new Under Armor store in the La Maquinista shopping center confirms that it continues to rely on Barcelona for its large brand projection retail operations in Spain.

(22-7-2022). The new Under Armor store opens today, Friday, July 22, at the Westfield La Maquinista shopping center in Barcelona, ​​by the distribution company specializing in retail and global brands Grup Galceran.

The new 5,000-square-foot store focuses on Under Armour’s cutting-edge design and products, emphasizing the brand’s commitment to providing customers with the tools they need to improve their performance through the latest technology. technology developed and applied to its materials.

The new space offers clothing, footwear and accessories for men and women covering multiple categories, such as training, running and basketball, and has highly qualified staff from Grup Galceran who are experts in the different products to ensure that all customers receive advice and recommendations tailored to your personal training needs and ensure an extraordinary shopping experience.


According to Under Armor’s chief commercial officer in EMEA, Phil Fox, “this opening is a great milestone for Under Armor in Spain, a region in which our growth continues to expand rapidly,” said Phil Fox, VP Sales. EMEA.

Under Armor has a presence in the main retail chains such as El Corte Inglés, Intersport, Base, Forum, as well as in multisport and specialized stores.

It should be remembered that the brand opened its largest shop-in-shop in Europe in September last year, specifically in El Corte Inglés in Portal Del Angel (Barcelona). This establishment has more than 500 square meters. Under Armor also has numerous shop-in-shops in other centers of this Spanish department store chain.

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