Top 4 SEO Mistakes That Most Marketers Make
In the current day and time, for any brand or business’s success, they need to have an online presence. An essential aspect of online presence is a good SEO. The demand and the popularity of SEO have grown at an alarming rate, precisely after the world saw for itself the fall in the impact of social media in driving traffic to the website. In 2017, the algorithm study suggested that thirty-five percent of all the site visits were attributed to Google.
With the use of the right SEO technique, you can better your search engine ranking. Consequently, your website will appear on the top pages of Google. Why should you do this? The first few pages on Google naturally have a better chance of ranking than the others.
So, when you cater to the search engine optimization of your website, there are some things that you should never do but are commonly done. Here, we will discuss these common SEO mistakes that even the ace SEO professionals make and later regret. Let us address them one by one.
Having a poor internal link structure
As and when you add more and more content to your website, it will grow bigger and bigger in size. So, when the website grows, you will need more space to accommodate this content. This is when you will start facing some problem with the linking and inter-linking. It is a multi-fold problem and includes everything from 404-page errors to mass duplicate content. Jeffrey, who manages the website for a platform offering precalculus online courses, says that internal linking structure is often one of the most widely overlooked issues and is a common mistake that most webmasters make. Well, we cannot agree more! Unfortunately, site managers do not understand that it is one of the most valuable features in a successful SEO and UX strategy.
Why do we say so?
Your Internal links offer to perform some of the most quintessential functions for your platform. These include:
- These links will present clear direction to the conversion pages.
- They spread the authority to the site pages, which are obscure deep into your website.
- These offer the customer or a visitor some more interactive or reading material, thereby giving them more resources to engage with your website.
- It helps you organize your webpages categorically using the keyword-optimized anchor text.
- It enables you to ensure that search engine crawlers are aware of your most relevant webpages.
Thus, it is pivotal for a website manager to resubmit the XML sitemap to Google. What will it do for you? It will re-open the crawling pathway for the search engine to all the unlinked webpages. Further, you also need to use the noindex tag and the robots.txt file wisely to ensure that you do not block the crucial webpages on your site or the client’s platform.
Now, make it a point, and ensure that no webpage on your website is over two clicks away from your landing page or the homepage. For this, you should gauge your website carefully via new keyword research and then organize all the webpages’ topicality accordingly.
Being unaware of your readers
Tanya, who handles the analytics for a platform offering finance assignment help, says that, unfortunately, a lot of online websites fail because they have absolutely no knowledge of their target audience. Understand this as when you do not know who you are serving, how will you serve them right? The right way to do the right things is to have a clear understanding of your audience at the most granular and minuscule level. The other phase of this problem is there are some marketers who ‘think’ they are aware of their audience. When in reality, they do not. Consequently, they end up in a trap of not knowing how the customers interact in the marketspace. More so, when a customer engages with a business online, they do so with the purpose of getting an instant response.
A prevalent mistake that happens here is in keyword selection, wherein the marketers tend to overlook the user and search engine’s preference for the long-tail keywords. So, even if you want to define your services and products in a way that you think best relates to them, you need to be aware of the phrases or the words customers use for your products and services. It is because these are the words they will type in the search engine when they look for your product or a product similar to yours.
What should you do?
- Understand the macro trends
- Employ real-time as well as historical customer behavior, with a clear understanding of how it has evolved.
- Know the customer’s intent when they are looking for your product or service.
- Employ the keyword planning tools to help you with it.
As far as content goes, two of the biggest cardinal sins are duplicate and plagiarised content, comments Sherry, who offers assignment help Brisbane. Anything that you put on your website must be unique; else, you may be penalized by Google. A lot of website owners use content supplication, wherein they use the same content on more than one webpages, be it in the same or a different domain. Is this wrong? Not ethically, but from the point of the search engine, it can mean duplicity, and that could result in your site being excluded from the search engine. Anytime search engine detects duplicate content on your website, they do not index the content. As a result of this, your content is no longer listed on the SERPs. So, even if the content is original and written or created by you, you should not use the same content on different webpages. URL duplication can be confusing for the search engine. Furthermore, it would be best if you never used duplicate meta titles or meta descriptions for all your landing pages.
Zain, who manages the SEO for a website where you can find online finance tutors, English tutors, or math tutors,shares that a lot of SEO professionals still believe that a site’s SEO revolves around its keywords. Let us explain what Zain is putting forth here. See, five years from today, complete SEO revolved around the keywords. But it is not the same anymore. Unfortunately, many SEO professionals have not updated their skills. They are still making the same keyword mistakes, including keyword stuffing, using the wrong keywords to attract the audience, optimizing for a single keyword, and preparing different webpages for all the keyword permutations.
So, these are the four most common SEO mistakes that professionals make and must be avoided to score a better rank on Google.