Toni Brocal and Pablo de los Reyes (Fitness Park) give the keys to digitizing gyms

Admin

(2-18-2022). Within the program of the Master in Sports Management of SportMBA, a free webinar will take place on February 24 under the title ‘The importance of digitizing services in a sports center’.

As part of the contents of the Master’s Degree in Sports Management of SportMBA, a free webinar will take place on February 24 in which the importance of digitizing services in a sports center will be discussed. To do this, the webinar will feature two main speakers: Pablo de los Reyes, director of marketing for Fitness Park in Spain; and Toni Brocal, a professional with more than 25 years of experience in the sector, co-founder and Commercial Director of MyClubTV.

Toni Brocal will share his knowledge of the sector, explaining why it is becoming increasingly essential to bring sports center services closer to customers’ homes, and will provide his vision on how to do it efficiently.

Pablo de los Reyes will talk about his experience using digital tools to promote Fitness Park sports centers in Spain, one of the most innovative and fastest growing gym chains in our country. A testimony that can contribute a lot to professionals in the sector who are facing the challenge of digitization.

For his part, Fernando Casillas, coordinator of DeporteMBA, will contribute his point of view as the person in charge of an innovative training project in the sector.

“Just as digitization brings quality, better experiences and more service to customers of sports centers; the three protagonists who will participate in the Webinar will provide up-to-date data on the latest trends that will be very useful to all professionals in the industry”, assure its organizers.

The Webinar will take place next Thursday, February 24 at 6:30 p.m. through the Zoom platform. To attend it is only necessary to register at the following link: REGISTER


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