The mainstream for foldable smartphones is here – Awdhesh







Nearly 10 million foldable smartphones will ship worldwide by 2021. That’s an industry increase of over 300% since 2020. These foldable devices are becoming more mainstream and in greater demand in the overall smartphone market.

By T. M. Roh

Santiago de Chile.- I have worked my entire career as an engineer and have seen many innovations at Samsung that have pushed the boundaries of what is possible with smartphones. Our mission is, and has always been, to create technology that improves people’s lives. Ten years ago, we set out to create transformative technology by looking at the one thing all smartphones were synonymous with: a flat rectangular screen. We asked ourselves a simple question: How can we have it all: a bigger screen and better portability?

We saw an opportunity not only to design a new form, but also to create new experiences that had never before been possible with a smartphone. Overcoming many technological hurdles, we successfully introduced the first foldable Galaxy smartphone in 2019 and have changed the future of our industry ever since.

Last year, we saw nearly 10 million foldable smartphones shipped worldwide. That’s an industry increase of over 300% since 2020, and I predict this accelerated growth will continue. We are getting to the point where these foldable devices are becoming more mainstream and more in demand in the general smartphone market.

More importantly, Samsung Galaxy foldable devices have changed the way we use mobile devices and helped enable better lifestyles for users around the world.

As lifestyles evolve, a new legacy unfolds

The world is more connected than ever and moving at a much faster pace. Work and play intermingle, and the lines between the physical and digital worlds have blurred. Where we look for work, entertainment, wellness and more has become one place: our phone. As such, our users need a flexible device to keep up with their daily demands.

Galaxy Fold and Galaxy Flip deliver on that mandate. Last year, 70% of foldable Galaxy users turned to the Flip to help them see the world from a different point of view. Flip users love having a device built for self-expression, whether it’s choosing bold color options for their device or taking photos in a new way with Flex mode.

It’s a different experience with the Fold. Nearly one in three foldable Galaxy users last year opted for this ultimate productivity device, which has enabled them to do more through individual hyperconnected computing. Fold users love the multitasking capabilities of a screen that doubles in size, so they can be more efficient and get things done faster.

Both folding users have enthusiastically embraced what we have created. Your feedback is our greatest motivation to move forward, and that is why we are committed to this journey of finding new possibilities for mobile innovation.

This year, we made breakthroughs in every detail and opened up the new experiences enabled by these behavior change devices. I’m excited to see people discovering new ways to do more of the things they love with the new foldable.

Of course, this would not have been possible without the open collaboration and shared desire with our partners to continually bring new innovations to the mobile category. We’re working with industry leaders, including Google, Microsoft, and other carrier partners, to expand the experiences that are possible across the foldable ecosystem.

Redefining what’s possible for people everywhere

Three years ago, Galaxy foldables could be summed up in one word: radical. However, it quickly became clear that this innovative and flexible design was perfectly suited to modern lifestyles. As a result, what was once a novelty three years ago is now the preferred choice of millions.

In our next Unpacked on August 10, you’ll see that the impact of our innovation isn’t just about what the technology can do. It’s about what you can do. Once again, we’ve drawn inspiration from the biggest source, Galaxy users, to push the boundaries of what’s possible.

I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now you can do more than you thought possible, all at once, with one device.

Get ready to unfold your world.

TM Roh is President and Head of Business MX of Samsung Electronics

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