Image of one of the Technogym proposals.
(8-4-2022). At FIBO 2022 Technogym showcases new experiential training to help members return to gyms. It has innovative equipment, digital solutions and training content to support the fitness industry.
Technogym is located in Hall 7, Stand C35 of FIBO 2022 in Cologne (Germany) and will show its new products and digital solutions to offer users new engaging training experiences. With them, it seeks to help gym operators boost customer retention and improve secondary spending both inside and outside the facilities.
Technogym has been developing a digital ecosystem made up of software, content, smart equipment and services. Innovation continues with the launch of Mywellness 6.0, an open CRM software platform that enables clubs to improve the member experience and accelerate acquisition, retention and secondary spending.
Mywellness allows the operator to personalize the experience for each individual user and offer club-produced training programs and classes to members, even at home with video on demand.
In addition to the basic subscription, today’s end user wants to buy the activity or the program that he likes the most exactly when he wants. The new Mywellness 6.0, in addition to managing training and billing within the club, adds the possibility for the club to create a new digital offer aimed at selling new services (personal training, classes and routines) to members both in the club like at home in pay-per-use mode or within a premium fee.
At FIBO, Technogym will present for the first time Biostrength, strength training, which adapts to each user, thanks to a patented technology that harnesses artificial intelligence and scientific research and guarantees technology that harnesses artificial intelligence and scientific research and guarantees Get a 30% better result in the same amount of time compared to training with traditional equipment or with free weights.
After a simple login, Biostrength guides users and allows them to train with the optimal workload, the correct range of motion, the ideal posture, the speed of execution and even indicates the number of sets, repetitions and time of execution. suggested recovery. Biostrength also represents a great opportunity for gyms and opportunity for gyms, fitness clubs and personal trainers.
The Technogym stand at FIBO will offer several areas dedicated to different training and experiences: the Technogym Ride, the first indoor bike connected to the most popular experiences: the Technogym Ride, the first indoor bike connected to the most popular cycling apps that includes professional training sessions for cyclists and triathletes, a full range of equipment, the Pure Strength line, the Technogym circuit training full range of equipment, the PURE Strength line, the Technogym Biocircuit circuit training circuit, and cardio training with the exclusive Excite LIVE line. There is also room for engaging group training experiences in formats like Skillrun Bootcamp and SkillX.
Technogym RIDE is the first bike with a 22-inch screen that allows cyclists to immerse themselves in an unprecedented immersive indoor experience and offers gyms the opportunity to attract a new great target customer: the ever-growing cycling community.
Biocircuit is the new circuit training solution and method that offers personalized training to help users achieve their goals in a short period of time. The guided program offers an attractive experience that does not require adjustments or waiting time, since exercises, workload, work / rest ratio and have been defined and integrated into personalized programs.
Skillrun is the first treadmill to combine cardio and power training in a single solution designed to meet the training requirements of elite athletes and fitness enthusiasts alike.
As for Skillrun Bootcamp, it’s an innovative workout that combines cardio and power training with other advanced features for high-intensity workouts that also optimize your heart rate with a wide variety of exercises.