Retail innovators spend 42% of their time “keeping the lights on” across their IT environment, reducing time to deliver more immersive omnichannel experiences.
Santiago de Chile.- Dynatrace announced the findings of an independent global survey of 130 CIOs and senior IT professionals responsible for driving innovation in the retail industry. The research revealed that retailers are struggling to keep up with the complexity in modern multi-cloud environments that support omnichannel customer experiences and critical business applications.
These environments are critical to creating the agility needed to accelerate the delivery of high-quality digital services that enable retailers to develop new and innovative shopping experiences. Yet retail IT departments are drowning in data and spending hours on routine, manual tasks to monitor their cloud environments, consuming time that could be spent driving innovation and creating business value.
Key research findings reveal:
Drive faster retail innovation. 99% of retailers have adopted a multi-cloud environment to keep up with the fast pace of digital transformation. Increasing complexity of IT. On average, retailers rely on 6 different solutions to monitor their multi-cloud infrastructure. The difficulty of monitoring the infrastructure puts the customer experience at risk. 64% of retailers say that the multitude of tools makes it difficult to optimize the performance of their infrastructure. Lack of visibility affects revenue. 91% of retailers say they need better visibility and understanding of the impact IT infrastructure investments have on revenue growth. Blind spots hinder retail innovation. 60% of retailers say visibility blind spots in their multi-cloud environments pose a risk to digital transformation, as IT teams find themselves without an easy way to monitor their infrastructure from end to end.
“Consumers today expect retailers to provide a constant stream of new digital services that create more immersive and frictionless shopping experiences,” said Cristián Castro Carriel, Dynatrace Regional Director for Latam. “There is more pressure than ever to stay ahead of emerging trends and fend off competitors in a notoriously fast-paced industry. Multi-cloud architectures have been key in enabling retailers to keep up with these demands, giving them the agility they need to innovate faster. However, teams are struggling to manage the complexity that these multi-cloud environments bring, which is taking up time that could be better spent driving digital transformation and finding new ways to meet the changing needs of their customers.”
Additional findings include:
Manual approaches are no longer enough. 63% of retailers say traditional infrastructure monitoring solutions are no longer fit for purpose in a multi-cloud world. IT monitoring strains retailers’ resources. 60% of retailers say infrastructure management is increasingly consuming IT resources as teams are forced to switch between different solutions and dashboards for insights. Manual and routine tasks slow down retail innovation. Nearly half (42%) of retail innovators’ time is wasted on manual, routine work to “keep the lights on” in their environments, creating huge lost productivity and lost revenue opportunities due to innovation delays . A unified platform is at the heart of retail success. More than half (63%) of retailers believe that traditional infrastructure monitoring approaches should be replaced with a platform that can provide end-to-end visibility across multi-cloud environments.
“Retail IT teams are drowning in data as they try to manage complexity in their dynamic multi-cloud environments,” continued Castro Carriel. “Teams still using traditional monitoring approaches are forced to spend a lot of time manually extracting the insights they need to keep IT infrastructure running effectively. Retailers need a smarter approach that can keep up with modern multi-cloud environments. By combining end-to-end observation, AI and automation, retailers will be able to free up teams’ time to refocus on accelerating the delivery of high-quality omnichannel journeys and optimizing shopping experiences for their customers.”
The research is based on a global survey of 130 CIOs and senior IT professionals involved in infrastructure management at retail organizations with more than 1,000 employees, conducted by Coleman Parkes and commissioned by Dynatrace.