Puma launches its first running shoe designed for the female foot

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Puma launches its first running shoe designed for the female foot

Named for the female-specific double X chromosome DNA sequence, the RUN XX Nitro supports Puma’s ‘Run for Her’ positioning whereby the German brand puts the needs of female runners first when building and designing its shoes. products.

(9-5-2022). Puma launches the RUN XX Nitro, its first running shoe designed specifically for the female foot. In collaboration with the University of Massachusetts Biomechanics Laboratory, Puma conducted a research study recruiting 224 female runners.

For a long time, running shoes have been designed and manufactured with the male foot as a reference, and the women’s versions have been readapted from that model. This season, Puma changes this narrative with the launch of the new RUN XX Nitro, a shoe designed entirely by and for the female foot.

Named for the female-specific double X chromosome DNA sequence, the RUN XX Nitro supports Puma’s ‘Run for Her’ positioning whereby the German brand puts the needs of female runners first when building and designing its shoes. products.

In collaboration with the Biomechanics Laboratory of the University of Massachusetts, Puma carried out a research study for which they recruited 224 female runners to test the new model with which they logged more than 36,000 miles for eight weeks. After the study, 81% of the women confirmed that they preferred the RUN XX Nitro model, highlighting the level of cushioning it offers and its responsiveness.

“This is the first time we have conducted a study on female runners on a large scale and the results obtained will be of great help in improving the design of running shoes for women in the future”, said Erin Longin, Global Director of the Running and Training business. of Cougar. “I think this study will help us continue to support female runners and keep them running for much longer.”

Benefits

The new RUN XX Nitro is engineered to deliver the perfect balance of midfoot flexibility and support, an ultra-comfortable upper, and supercharged Nitro Foam midsole technology for enhanced rebound and responsiveness from heel to toe. The fit has been updated to better support the heel, instep and arch of the foot, with a soft and breathable technical mesh on the upper. Additionally, the new TPU Runguide mount allows for proper alignment and increased stability for longer distances.

NITRO FOAM: Puma’s advanced technology that provides superior responsiveness and cushioning with extreme lightness. PUMAGRIP: Puma’s durable rubber compound that provides traction on all surfaces. Women’s Fit: Designed for the female foot with a narrower heel and lower sculpted arch.

“As a runner, I want to know that my running shoes will support my own biomechanics because women are built differently, and the RUN XX Nitro does exactly that,” said Longin.


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