‘Puma and the Land of Games’ is the brand’s new virtual space

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'Puma and the Land of Games' is the brand's new virtual space

With a fun-first approach, ‘Puma and the Land of Games’ aims to deliver compelling gameplay that promotes both ambition and creativity.

(26-5-2022). ‘Puma and the Land of Games’ is the new virtual space in Roblox for fans of the brand to connect and compete. New mini-games allow players the ability to mix and match Puma apparel.

Puma teams up with Wonder Works studio to create a vibrant and immersive sports experience on Roblox, the global online platform that connects millions of people through shared experiences.

The Puma and Land Games experience introduces Roblox’s new layered clothing technology, from which players can customize their characters with hyper-realistic clothing that fits any type of avatar and wear Puma from head to toe. As fans progress through the game they will unlock new sports gear.

Thus, ‘Puma and the Land of Games’ offers the global Roblox community to show off their inner athlete through sports mini-games and training activities such as lifting weights and running on track. This immersive experience gives an idea of ​​what it is like to be part of the Puma team as an athlete.

Adam Petrick, Brand Director for Puma, said: “We are excited to bring such an engaging and fun sports experience to the Roblox community. The new Layered Clothing technology allows players to express their creativity and style, which, in turn, and for our brand, means creating greater synergies between the physical and digital worlds.”

three minigames

The three minigames that will be released are Endless Runner, Football Rush, and Dodgeball Showdown. In Endless Runner, players will do their best to avoid obstacles and try to stay on the track before the ‘beast’ catches up with them. In Football Rush, fans will use different power-ups as they try to score as many goals as they can. And in Dodgeball Showdown, players will show off their dodging and throwing skills in a simulation of the classic schoolyard game.

With a fun-first approach, ‘Puma and the Land of Games’ aims to deliver compelling gameplay that promotes both ambition and creativity.


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