Planet Fitness invites teens to work out for free at its gyms all summer


(5-5-2022). The High School Summer Pass campaign will allow students aged 14 to 19 to visit the more than 2,200 gyms that Planet Fitness manages in the United States and Canada, for free between May 16 and August 31.

Planet Fitness launches an interesting campaign with which, in addition to promoting the practice of physical exercise and healthy habits among adolescents, it will provide them with a valuable database and a wide portfolio of potential clients.

The campaign has been dubbed High School Summer Pass and is an evolution of the Teen Summer Challenge that the same chain launched in the summer of 2019, resulting in more than 900,000 registered teenagers, who completed more than 5.5 million workouts for a period of three and a half months.

On this occasion, the chain will invite adolescents between the ages of 14 and 19 to sign up for free at one of the more than 2,200 gyms that Planet Fitness manages between the United States and Canada, and to attend free of charge from May 16 to December 31. August.

Prior to enjoying the service, adolescents who wish to do so must formalize a pre-registration that will later serve to remind them of the offer once May 16 approaches.

Improve physical and mental health

To further encourage teen participation in the campaign, Planet Fitness will raffle registrants for a $500 scholarship in each state, including the District of Columbia, and another $5,000 scholarship to be awarded at the end of the summer for activities or academic or sports programs.

From Planet Fitness it is ensured that the campaign seeks to encourage the practice of physical exercise among American adolescents, a community that 48% admitted to having suffered mental health problems for the first time during the pandemic, while 92% consider that physical activity regularly helps them feel better mentally.

“As leaders in fitness, we believe we have a responsibility to provide a welcoming, safe, and judgment-free environment for high school students to improve their physical and mental well-being, particularly given the challenges they face and continue to face in the wake of the pandemic.” said Chris Rondeau, CEO of Planet Fitness. “Our study found that almost all high school students (92%) agreed that when they are physically active on a regular basis, they feel much better mentally. Exercise is also about feeling good, and our hope is that High School Summer Pass empowers teens to build lifelong exercise habits to help them be successful in all aspects of their lives.”

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