Nike Inc invoices 10,900 million dollars in its fiscal third quarter

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The figures included in the graph above are in millions of dollars and include data from Nike and Converse. SOURCE: Prepared by CMDsport based on information extracted from Nike Inc. press releases.

(22-3-2022). Nike Inc billed in its third fiscal quarter ended on February 28, 10,900 million dollars, a quarterly turnover that has been the lowest this year. The incidence of its direct-to-consumer sales on its total sales, however, was the highest.

Nike Inc has been satisfied with the results recorded in its third fiscal quarter ended on February 28, in which it has turned over 10,900 million dollars, that is, 5% more than in the same period of the previous year and 8% more at a neutral exchange rate. That turnover has been, in any case, the lowest it has registered in this fiscal year 2021-2022, since in the first fiscal quarter it reached a turnover of 12.2 billion dollars and in the second, 11.4 billion dollars.

Of the 10,900 million dollars billed, 10,300 came from sales of Nike products, 8% more than in the same period of the previous fiscal year, while Converse contributed 567 million euros, that is, 2% more without taking into account consideration the currency, thanks to the good results obtained in North America and Europe that offset the discreet records suffered in Asia.

DIRECT SELLS

As for its direct-to-consumer sales, in the third fiscal quarter, Nike Inc has sold 4.6 billion dollars, a figure again lower than that registered in the previous two fiscal quarters in which the figure stood at 4.7 billion euros, respectively. The incidence of these 4,600 million euros on its total quarterly turnover for the third fiscal quarter has been higher than that of the two previous fiscal quarters. On this occasion, its incidence was 42.20%, while in the first it stood at 38.52% of the total and in the second, 41.23%.

It should be noted that the 4,600 million dollars registered in its direct sales to the consumer represented 15% more than in the homonymous period of the previous fiscal year and 17% more at a neutral exchange rate. Likewise, it should be noted that the sales of its own stores grew by 14%.

Against this, retail sales fell 1% in recorded terms but increased 1% at a neutral exchange rate.

ONLINE SALES

The brand’s digital sales grew by 19%, or 22% if the currency is not considered, thanks to a 33% growth in the United States, EMEA and APLA markets.

The president and CEO of Nike, John Donahoe has described the results of this fiscal third quarter as “solid”. The director has assured that these “demonstrate that our strategy of ‘direct acceleration to the consumer’ works, since our investments are aimed at taking advantage of our growth opportunities.

Donahoe added later that “with strong connections to consumers, compelling product innovation and a growing digital advantage, we are well-suited to weather volatility and create value through our drive to continue looking after the sport in the future”.

MARGINS AFFECTED BY COSTS

In terms of gross margin, during the third fiscal quarter it increased 100 basis points to 46.6%, driven by margin expansion in its Nike Direct business division thanks to the execution of less pronounced markdowns, changes in interest rates of foreign exchange and a greater mix of full-price sales, which was affected, however, by the increase in transport and logistics costs.

Selling and administrative expenses increased 13% to $3.4 billion. Demand creation spend was $854 million, an increase of 20%, primarily due to the normalization of spending on brand campaigns and continued investments in digital marketing to support and enable increased online demand.

General operating expenses increased 11% to $2.6 billion, primarily due to higher strategic investments in technology and salary-related expenses.


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