Joe Ellis launches Chisel, a new brand of fitness equipment


Joe Ellis launches Chisel, a new brand of fitness equipment

Design of one of Chisel’s fitness machinery models.

(23-6-2022). Veteran fitness equipment designer Joe Ellis has launched Chisel, a new fitness brand. The new company, ChiselFit, has just presented itself at the IHRSA 2022 fair that is being held in Miami.

Joe Ellis, a veteran of the global fitness industry, is the founder of the Chisel brand and the ChiselFit company, as well as chief product designer. Ellis has designed over 100 fitness products over the last 30 years that can be found in leading fitness facilities and training centers around the world.

With an extensive patent portfolio, the Chisel brand seeks to be synonymous with continuous innovation. The first presentation of the initial products of products has occurred at the IHRSA 2022 fair in Miami, which takes place from June 22 to 24.

One of the products is a rowing machine that features a dynamic movement to support the user. The company claims that this improved rowing motion optimizes the biomechanics of the exercise and is more engaging than conventional rowing. A lockable seat and multiple anchor points for connecting power cables also make this rower a full-body strength machine.

The other debut product is a machine called the Challenger. This machine creates its own product category and can be adjusted to provide a variety of full-body exercise movements, including: stair climbing, walking, walking, running, and crawling.


Joe Ellis commented, “My team and I have developed some exciting new ways to train over the last few years and we couldn’t be more excited to bring these products to market. With just our current patent portfolio, we have so much proprietary technology to develop in the next few years that I never see Chiselfit producing commodity products. The best part of what we do every day is helping people improve their lives with new, more efficient and engaging ways to exercise.”

The goals of every Chisel product are to be safe and simple to operate for users of almost all shapes, sizes, and skill levels.

The workouts also have to be fun and engaging. But the most important thing is that they must get results, whether you are a beginner or a professional athlete.

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