Gym Aesthetics makes the leap to the metaverse by creating its own NFT avatars with OliveX
(2-3-2022) The German sports fashion brand Gym Aesthetics makes the leap into the metaverse by launching Gymetaverse, an initiative with which they build bridges between the virtual world and fitness. Additionally, they are partnering with OliveX to release NFT Gym AX Dustland Runner avatars in the Sandbox to give users access to The Dustland Runner.
The world of fitness continues to take steps to get closer to the metaverse. One of the first companies in the sector that has wanted to enter this virtual world is the German sportswear company Gym Aesthetics, which has announced the development of Gymetaverse and a partnership with OliveX, a subsidiary of Animoca Brands Corporation Limited, to launch its own avatars in the metaverse.
This last company has signed a license agreement with Marvel Entertainment for the development of digital content on fitness.
The exclusive NFT series brought out by the German clothing company will complement OliveX’s mobile game, which enhances everyday experiences beyond physical limits. Gymetaverse thus integrates the concepts of the gym and the metaverse to provide a new interactive experience for gym lovers.
For starters, NFT Gym AX Dustland Runner Avatars, is a collection of 10,000 NFT avatars playable in the Sandbox, each with a unique utility that goes beyond just standard NFT.
In addition to gaining exclusive access to The Sandbox, Gym AX Dustland Runner NFT holders will also be able to access OliveX’s The Dustland Runner mobile game. The Dustland Runner is the world’s first move-to-earn audio fitness game powered by $DOSE tokens.
Founded in 2013, Gym Aesthetics is the brainchild of two Bosch engineers from the automotive industry, Phil and Aleks, and two professional Youtubers and athletes, Karl and Ralf. The brand experienced a boost in 2017, when an Asian fund spotted its potential and invested in the brand to strengthen its brand image and expand its product range and market share globally.