Ciclos Currá, 72 years serving the cyclists of Cartagena

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In the industrial area of ​​Cartagena, Ciclos Currá has its largest and most modern establishment (it opened in 2007). It has 1,800 square meters.

(16-6-2022). The second surname of Antonio Sánchez Currá gave name to Ciclos Currá in 1950, when he opened a bicycle rental business in Cartagena. Today, 72 years later, the founder’s grandchildren run a 300-square-meter store, a 1,800-square-meter mega store and a powerful e-commerce that bills 50% of total revenue.

Initially, Ciclos Currá rented bicycles in a small shop, especially to young people who were doing their military service in the city; Shortly after, he opened a repair shop and then started selling bicycles.

It was in 1984 when the business moved, on the same street in the center of Cartagena, to the shop-workshop that today preserves the banner. Later, in the 21st century, in 2007, they opened their mega store in the Cartagena industrial estate.

The pandemic triggered ecommerce

According to Alberto Sánchez, co-owner of the chain with his brother Antonio, the sales of its physical stores were participants in the bike boom and, in addition, they rode the crest of the wave of the increase in online consumption experienced during the pandemic. This was thanks to the fact that at that time they already had an e-commerce in operation.

In its beginnings, in 2019, the sales of its online store sales barely represented 5% of the total income. But Sánchez considers that “when the high online demand caused by the pandemic situation arrived, our store was prepared to reach the consumer and we were able to sell.” Last year, online billing reached 40% of the total and currently reaches 50%.

OPERATE IN TWO DIMENSIONS

Its e-commerce department currently employs three people to handle sales logistics and website maintenance. The vast majority of their ecommerce sales are made in Spain, but they also receive occasional orders from countries such as Portugal, France, Italy, Germany or Switzerland.

Sánchez points out that his ecommerce “is one more line of business that we want to maintain and progressively strengthen, but without neglecting the physical store; We don’t want to bet everything on the online store.”

The retailer considers its website as one more service, both for distant customers, who cannot go to the store, and for customers in the area. The latter, for example, make their purchases online and then pick up at the physical store, which “speeds up the transaction a lot,” says the retailer. As he adds, “we operate as an omnichannel store, with a global conception, without making separations between the online store and the physical store. Not in vain, both types of commerce share resources such as the warehouse”.

From the small premises that grandfather Antonio Sánchez Currá opened in 1950, in 1984, Ciclos Currá moved to a new, larger premises on the same street. That store (image) turns 38 this year.

Flat first semester

Sánchez agrees with the majority of retailers in the sector in having experienced a first semester with ups and downs in sales. Likewise, he considers the bike-boom to be over and contemplates “a return to normality, but with the economic problems that currently affect all consumers.”

However, he states that sales remain at the same level as last year, thanks in part to the fact that they currently have enough stock of most bicycles and components.

The retailer highlights the increase in demand for electric mountain bikes, noting that it is the fastest growing segment today. Likewise, he also states that workshop activity has increased, which “helps when sales slow down.”


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