STONE IN THE ROAD The evolution of Asics Emea sales during the first quarter of this 2022 has encountered the ‘stone’ of a strong congestion suffered in the supply chain that has caused the unavailability of the products”.
(12-5-2022). Asics sales in the Emea area suffered a decrease of 5.2% in the first quarter of this 2022, compared to the same period last year. The company has argued the involution based on the congestion suffered in the supply chain that has caused the lack of availability of the products.
After concluding last 2021 with a growth of 13.7% in the Emea zone, Asics has suffered in the first quarter of this 2022 a change of sign in the evolution of its sales. A statement from the company has quantified the decrease in its turnover in that area of 5.2% compared to the same period last year.
The general manager of the company in the Emea area, Carsten Unbehaun, however, has assured that “consumer demand remains incredibly high for Asics products in our region”. After that, the manager has recognized, however, that “our financial results for the first quarter have been strongly affected by the congestion suffered in the supply chain that has caused the lack of availability of the products”.
OPPOSITE PATH TO LAST YEAR
It is worth recalling that during the first quarter of last year, Asics recorded a year-on-year growth of 43.9% in wholesale channels across the Emea region for the period ending March 2021.
In this sense, the brand’s income in wholesale channels increased from one year to another in Germany (66.8%), France (46.1%), United Kingdom (52.1%), Italy (79.4 %), Iberia (57.6%) and Sweden (26.4%).
During the first quarter of last year, Asics Emea also continued to see e-commerce growth, with an increase of 110.7% over the year compared to last year.
Carsten has assured that at this time the availability of the brand’s product is “our highest priority” and has assured that they are seeing “a strong boost in our results as we implement solutions to accelerate the availability of products for our partners and consumers” .
The manager thanked the retailers “for their constant support in this difficult moment” and was confident that “the problems of the supply chain in the first quarter will not affect Asics Emea’s general financial plan for the rest of this year” .