Anytime Fitness unfolds the potential of its franchise at Expofranquicias


anytime fitness franchise

Anytime Fitness operates with 33 gyms in Spain, of which 4 are corporate and the rest are franchises.

(12-4-2022). The chain of gyms will be present on May 5, 6 and 7 at Expofranquicia, in Madrid. The objective is to give a new sign of its interest in continuing to grow in the national market, and to record how it has reached more than 30 countries in the world and has more than five million members who train in its nearly 5,000 clubs. .

The Anytime Fitness gym chain has decided to attend Expofranquicia for the first time in its history, the largest franchise fair in Spain, whose next edition will be held on May 5, 6 and 7 in Madrid, specifically at the Ifema Fairgrounds .

“Our presence at Expofranquicia responds to the strong interest that our firm and our business model arouses among all those entrepreneurs who continually contact us to join the fitness sector with us. Our commitment to the health, quality of life and well-being of our members continues to receive applause from the public and investors, and we believe that the fair will be a good place to exhibit our strengths, publicize the keys to our success and become a meeting point to find new premises and suppliers that fit our activity”, highlights Tim Devereaux, general director of Anytime Fitness Iberia.

Strong deployment of Anytime Fitness Iberia in Expofranquicia

Tim Devereaux will be at Expofranquicia (in the 26th edition of the fair), at the stand that the brand has reserved at the fairgrounds -6B07 of Hall 6 of Ifema- together with a large part of his Spanish team, including its director of Operations in the Iberian market, Enrique Iranzo; its director of Expansion, Alexis Sekulits; its Fitness director, Alberto Ramos; its director of Marketing and Communication, Natalia López-Maroto; and its editorial director, Gema Boiza.

All of them will bring Expofranquicia visitors closer to the chain’s modus operandi, based on the Coaching Model, designed and directed so that each member can train with a plan that fits their objectives, availability and physical conditions.

Technology and avant-garde

“Expofranquicia will be a good showcase to demonstrate why we are the leaders in our segment, why every day five million people bet on us and why the avant-garde is always linked to our brand, thanks to the powerful alliance we have between fitness and technology”, highlights Enrique Iranzo.

An alliance that has been key for the chain to continue offering its services to all its users in the hardest moments of the pandemic. “Now that the effects of Covid19 seem to be beginning to subside, we are seeing how investor interest is reactivated and how our brand attracts investors from all areas of Spain who want to bet on a sector with a present and a future, and hand in hand of a brand that has 20 years of experience all over the world”, says Alexis Sekulits, Director of Expansion of the chain.

20 years in the world, 10 years in Spain

Anytime Fitness celebrates precisely in 2022 twenty years since its first club opened its doors in the United States, and ten years since the firm’s first gym did so in Spain. “We have been offering training sessions inside and outside of Spain for years, adapted to the needs and expectations of our members, putting the most cutting-edge technology at their fingertips, thus helping them to train whenever they want and wherever they want, inside or outside our clubs, making their experience fitness and your health experience is always our priority”, says Alberto Ramos, Fitness Director of Anytime Fitness Iberia.

Thanks to this commitment, Anytime Fitness has close to five million members in more than 30 countries on all continents, and its goal is to continue bringing health to every corner of the planet as possible, including Spain, of course.

Expansion plans for Spain

With 33 operating clubs in the national market -four are corporate and the rest are franchisees- Anytime Fitness has decided to add ten new gyms of its brand to its Spanish network in 2022. The first of them already opened its doors in March in the city of Santander, thus becoming the first of the brand in Cantabria. The next to open will be those currently under construction in the Barcelona municipalities of Sant Adrià del Besos and Santa Susanna, as well as on the island of Mallorca.

“We have many options to grow in Spain because now more than ever people know how important it is to take care of their greatest asset, their health, and we at Anytime Fitness know how to help them achieve that. All those who come to our stand at Expofranquicia will be able to see firsthand what our attributes are and what our added values ​​are so that we have been leaders in our segment for years. They will also be able to see what passion we put into our work and how that passion translates into very good results”, says Natalia López-Maroto, Director of Communication and Marketing at Anytime Fitness Iberia.

Novelties of Expofranquicia in its 26th edition

In addition to the exhibitor area where Anytime Fitness will have its stand, Expofranquicia will have in this edition a space for training and learning about the activities of The Franchise School, where it will have the collaboration of the Spanish Association of Franchisors (AEF ). On this occasion, this school will dedicate some sessions to training and advice content aimed at franchisees and people interested in starting out in this commercial system.

In addition, Expofranquicia will have a franchise catwalk, in whose forum all those exhibitors who want to give greater visibility to their franchise models will have a place. For the first time, the fair will also have a free legal advice area for all those exhibitors/visitors who require this service. Advice that will be provided by law firms belonging to the Committee of Legal Experts of the AEF.

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