Alloy Personal Training grows and will open its 50th franchise


Alloy Personal Training grows and will open its 50th franchise

Image of an Alloy Personal Training center.

(21-6-2022). Alloy Personal Training, a fitness franchise specialized in personal training, continues to expand in its country of origin, the USA, and reaches its 50th center. Its CEO, Rick Mayo, affirms that it will bet on aggressive growth in the coming years.

Alloy Personal Training, the personal training fitness studio franchise, has opened its 50th franchise. The 50 locations span 12 US states and include Montana, Tennessee, Florida, South Carolina, North Carolina, Georgia, Ohio, Texas , Utah, Nevada, Michigan and Missouri.

The brand was founded by fitness entrepreneur Rick Mayo, who opened his first personal training studio in 1992 and has worked with brands around the world.


Alloy CEO Rick Mayo said: “We are actively working on new franchise development deals and plan to continue our aggressive growth for years to come. Our innovative and results-driven approach to personal training has really caught the attention of entrepreneurs and fitness enthusiasts across the country looking for a fitness franchise business model that works. Sales from our new franchisees have been exceptional and we see many more opportunities in the future.”

Alloy’s fitness program was created in 1992 around a very simple philosophy: people who get personalized training get better results. Alloy’s systems, platforms and expertise have already served millions of members in thousands of fitness facilities around the world and were recently awarded the AFS Fitness Business of the Year award.

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