Adidas presents Al Rihla, the official ball of the 2022 FIFA World Cup

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Adidas presents Al Rihla, the official ball of the 2022 FIFA World Cup

Al Rihla is the first World Cup ball in the tournament’s 92-year history to directly contribute to raising funds to positively impact lives around the world, with 1% of Al Rihla’s net sales contributing to the Common Goal movement . In the Image, Messi with Al Rihla.

(1-4-2022). The Al Rihla is the 14th consecutive ball that Adidas has created for the FIFA World Cup. 1% of net sales will go to the Common Goal movement, to help drive social change and support grassroots football communities around the world.

Adidas has revealed the Al Rihla, the official match ball for the FIFA World Cup Qatar 2022. It is the 14th consecutive match ball that Adidas has created for the FIFA World Cup. This new ball will be the fastest and most accurate to date.

Franziska Loeffelmann, Design Director – Football Graphics & Hardwear at Adidas said: “The game is getting faster, and as it speeds up, precision and stability of flight become critically important. The new design allows the ball to maintain its speed as it travels through the air. For the biggest global stage in all of sport, we set out to make the impossible possible, with radical innovation by creating the fastest and most accurate World Cup ball to date.”

Nick Craggs, Adidas General Manager Football, said: “At Adidas, we believe that sport belongs to everyone, and we have been committed and active in improving access and equity for our global community of footballers. As part of this commitment, on its journey around the world, Al Rihla will support local communities with activations designed to create lasting impact for the grassroots and beyond.”

“We are also proud to continue our work with Common Goal, with 1% of Al Rihla’s net sales supporting the movement, together using football as a vehicle to drive social change and meaningful impact on the lives of young people.” , he added.

Benefits

Engineered from the inside out, using data from Adidas labs, wind tunnels and on-field testing, the Al Rihla provides the highest level of precision and reliability on the pitch, due in part to its new panel shape and textures. Of surface:

CTR-CORE – An innovative core within the ball that adjusts to improve accuracy and consistency, allowing for fast and accurate play. Speedshell: The ball’s polyurethane (PU) skin with micro and macro textures and a new 20-piece panel shape, which improves aerodynamics to improve accuracy, flight stability and shot deflection.

The ball was also designed with the environment in mind: all components have been carefully chosen, and Al Rihla is the first World Cup ball made with only water-based inks and glues. Bold, vibrant color and graphics set against a pearlescent background reflect the ever-increasing speed of the game.

Travel

Al Rihla translates to “the journey” in Arabic and has been inspired by architecture, iconic ships and the Qatari flag. The launch will mark the start of Al Rihla’s journey to 10 cities around the world, where adidas is creating a series of initiatives aimed at improving access and equity in sport among local communities.

Starting his journey in Qatar, Al Rihla will be unveiled alongside two great former players, Casillas and Kaká, and other iconic players like Farah Jefry and Nouf Al Anzi. They will be joined on the pitch by a diverse mix of talent with aspiring female soccer players from Qatar, United Arab Emirates, Saudi Arabia, Egypt and some next-generation young players from the Aspire academy.

Al Rihla will debut on a specially created pitch at the launch event before being transported and donated to Challenge FC, Saudi Arabia’s first women’s football league champions.

The launch in Qatar will be the starting point of a journey of possibilities as Al Rihla travels to locations around the world to create a series of activations to help. Each activation aims to help improve the access and equity experienced by those in local football communities in places like Dubai, Tokyo, Shanghai, Mexico City or New York, among others.

Al Rihla is the first World Cup ball in the tournament’s 92-year history to directly contribute to raising funds to positively impact lives around the world, with 1% of Al Rihla’s net sales contributing to the Common Goal movement .


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