Video and Content Marketing go hand-in-hand. Right from the old-school television commercials back in the 1960s to today’s YouTube, Instagram, Vimeo, and more, it’s not rocket science that videos have become part and parcel of our everyday lives.
With internet video traffic hovering over 80% of all consumer Internet traffic, it is only logical that brands and marketers use this interactive, versatile, and extremely shareable medium to reach their customers.
Moreover, using a free video editing app or a free invitation maker app has made it all the easier to fabricate videos for events & meets, on the go.
But it hasn’t always been this way. The rise of video content to take over the internet throne began a long while back. This discipline has been through a long and tedious journey on its way to becoming the best marketing medium of the modern digital era.
Sneak Peek into the Past
It was all the way back in 1940 that a company selling watches ran the first commercial during a Yankees game on a New York TV station. Nearly four decades later, technology giant ‘Apple’ led by Steve Jobs ‘Apple’ launched Apple Macintosh via a commercial during the Super Bowl.
Even before YouTube was born in the year 2005, Jesus vs. Frosty by the South Park creators video in 1992 and The Spirit of Christmas in 1995, had already become the first-ever viral videos of the budding digital space.
YouTube Takes Over
When YouTube made its landfall, American Multinational Corporation, Nike, was the first to record a million views on its video featuring Brazilian footballer Ronaldinho.
In 2006, when executives at Google quickly foresaw the immense potential of this video streaming platform, they bought it for 1.65 billion US dollars. This turned out to be one of the most seismic acquisitions in the recent digital market, and changed the future of video content as well as online marketing, forever.
Brands Wanted a Piece of the Latest Buzz
With the drastic jump in demand for videos, numerous brands hopped on the video marketing train and launched several campaigns. While marketers were busy formulating their strategies around video-based content, Google monetized YouTube ads, and cashed-in for the long haul.
In 2010, a brand for male grooming products by the name of ‘Old Spice’ launched the first interactive video campaign, with the clear aim of reaching the next generation.
As of now, video formats are being used as advertisements by Public Services, corporations, individuals, and almost every other section of the society. The vast variety of subject matter that is transmitted through videos nowadays is simply astronomical in amount.
When viewed as a beacon for a connected global human society in modern times, the exponential rise of videos seems much more understandable.
Role in the Digital-First Landscape
Videos are easy-to-digest and easier to share across multiple social media platforms. Given the high internet speeds in the present-day mobile device/PC, there exists a novel potential to consume video content in large volumes.
Videos Arrive in Many Forms and Cater to Diverse Needs
Watching a 2-minute video will express what over a million words could, and also give you a real-life picture at the same time. And the cherry on the top is that they come in different forms and with different offerings.
While Explainer videos help educate the audience about your product/service, Live videos offer the perfect channel to conduct a direct conversation with the viewers.
From product reviews to workout sessions to comedy sketches, videos can be molded to meet your customer requirements as and how you’d like. And cyberspace is brimming with a variety of creative needs, each of which can be fulfilled by one video or the other.
The Upsurge of Digital Marketing
Digital Marketing has popped up on the selling market as the next big thing. And including videos in a value-added way for the end-user is at the forefront of this movement.
Marketing strategies are being re-calibrated to incorporate videos as a means of gaining actionable commercial insights as well as delivering an experience. Nowadays, it is believed that if good content is the rightful King of marketing, then videos make up for the ornamental Crown.
The power of videos as an online marketing tool cannot be stated in words. But to put things into perspective, the world now watches over 1 billion hours of YouTube content in a single day.
The shift to digital is permanent, and anyone with a laptop/mobile can produce decent quality video content without extensive training. All you need to have is a clear understanding of your
target audience and the purpose of the video.
The simpler the video, the more engagement it will garner on social media platforms.
In an increasingly isolated digital world, people are craving a real-life context. And their choice of videos gives them that desired meaningful connection in the blink of an eye.
Videos are interactive, engaging, and provide a smooth passage for the flow of relevant information throughout the world. People who don’t want to go through thick books and cram articles, can simply search for a tutorial video online and educate themselves in under an hour, without feeling fatigued.
Videos have far-reaching utilities, even in the field of brand marketing. They not only catapult brand awareness to a whole new level but also aids marketers in tracking consumer behavior and viewing habits. The insights drawn, give a bird’s eye view of how different consumer demographics behave, which can then be used to predict what will work in the future.
Simply searching for keywords like free video editor, free video editor no watermark, the online video editor will lead you to make customized video content through easy-to-use platforms. Posting self-made snippets regularly on your socials is bound to drive heavy engagement.
Another noticeable storyline in the digital marketing space is that the creative aspects are becoming more personalized, focused, and time-sensitive. Brands are dissolving all predefined boundaries and going all out.
The advent of such disruptive marketing campaigns calls for a futuristic medium, and videos – rightful successors to old-fashioned billboards – offer just that in a neatly wrapped package. They are the gateways to creating extraordinary experiences on screen and stimulating emotions of the viewer.