42% of fitness practitioners opt for the hybrid offer

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hybrid fitness

Although the option of exercising in a single space still predominates for a high percentage of practitioners, there are more and more who combine different options, reaching 9% those who combine up to three spaces; the gym, home and outdoor space. Source: EuropeActive.

(8-4-2022). 42% of European fitness practitioners combine different scenarios to complete their training routines, with homefitness being the most popular option. Only 16% of Europeans say they exercise only in gyms.

The European fitness practitioner is today more hybrid than ever. The trend aroused by the outbreak of the pandemic would have led almost half of fitness practitioners, 42%, today to opt for various scenarios to carry out their training routines, among which would be their home, the outdoors and the gym.

More homefitness than gym

According to the first European Survey of Health and Well-being Consumers 2022, carried out by Deloitte for EuropeActive, from which these data come, of the three areas of sports practice described, homefitness would be the one that brings together the most followers, being an option used by two-thirds of European fitness practitioners, 66%.

It would be followed by exercising outdoors, an option that 50% of fitness practitioners would be contemplating, while only 33% would be including the gym within their fitness routines.

Although it should be noted that these data were collected in January 2022, among 11,000 fitness practitioners from 19 countries, at which time the state of the pandemic and the current restrictions conditioned their sports practice.

How do gym patrons behave?

Breaking down this hybrid behavior of fitness practitioners, the fact stands out that of the 33% of athletes who include the gym in their routine, 16% exercise only in the fitness club, while 7% combine gym with exercises at home and 3% exercise in the club and outdoors. On the other hand, 9% of practitioners would be combining the three options of going to the gym, exercising at home and outdoors.

Lower the frequency of practice

The pandemic has accelerated the hybridization of fitness, but it has also conditioned the practice of sports, to the point that, according to the report, in 14 of the 19 countries studied, the number of consumers who have cut back on their exercise routines since the outbreak of the pandemic exceeds the number of consumers who have increased their exercise frequency.

However, among the practitioners, the frequency of practice would have increased, stating 50% of those surveyed to be exercising at least once a week.

Spaniards increase their sports practice

In the case of Spain, the practice of physical exercise would have grown 2 points compared to before the pandemic. While the degree of intention to increase the frequency of training in the future among Spaniards would have increased by 40 percentage points.

Regarding the preferences of Spaniards, around 62% of fitness practitioners would be exercising mostly at home, while 48% would do so outdoors, and 31% would stay more faithful to the gym.

Trends

In addition to shedding some light on the practice preferences of Europeans, the report also highlights some trends, such as the fact that Millennials today act as drivers of immersion in fitness experiences, or that equipment and social experience act as main motivators to go to the gym.

Likewise, the small fitness equipment, an offer that has grown considerably in these two years of the pandemic, acts as a promoter of exercise at home.

For their part, the intermediary platforms would be acting as clients for the boutique gyms.

Digitization is also a trend that is gaining strength, with the challenge of monetizing digital content in a sector in which gym memberships continue to be the main source of income.

On consumer trends, the report highlights that 54% of fitness practitioners plan to use portable devices within a year, which represents an increase of 14% compared to the current level.

The conclusions of the Deloitte European Survey of Health and Wellbeing Consumers for EuropeActive were presented this Thursday, April 7, at the Summit of the Council of Presidents of EuropeActive, within the framework of the FIBO fair, which is being held in Cologne, Germany.


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